Execution Over Ideas: Why Doing Beats Dreaming Every Time

Sep 06, 2024By Íñigo Muñoz Bilbao
Íñigo Muñoz Bilbao

Why Execution Matters More Than Ideas

We’ve all been there—caught up in the excitement of a brilliant idea, that lightbulb moment where everything seems possible. But here’s the truth: ideas are just the starting point. The real work, the real magic, happens in execution.

Now, don’t get me wrong. Ideas are powerful. They spark conversations, inspire innovations, and drive change. But without action, they remain just that—ideas. It’s the execution that turns those dreams into something real, tangible, and impactful.

business meeting

Execution is Where the Results Live

I’ve always been a firm believer in focusing my energy on execution. Sure, the ideation stage is exciting. But the results? They’re found in the doing, not the thinking. Taking that concept off your secret corner, putting it out into the world, and shaping it through action—that’s where success lies.

Whether you’re launching a business, spearheading a project, or simply pursuing a personal goal, it’s the action that moves the needle. Great ideas are common; great execution is rare. And that’s the edge that makes all the difference.

It’s Not Just for Entrepreneurs

This isn’t just about starting a company or being an entrepreneur. Execution matters in every aspect of life: your career, personal projects, or any path you’re on. Whether it’s finally starting that side hustle, pursuing a new skill, or even just implementing changes in your daily routine—action is key.

The problem is, too many people keep their ideas locked away, afraid someone else might steal them. My advice? Share your ideas with your friends, your network, your community. Don’t be afraid to put them out there. Most likely, it will only help you refine them, gain new perspectives, and get the motivation you need to start executing.

teamwork project

Fear of someone taking your idea? Let It Go

One of the biggest barriers to execution is the fear of someone else running with your idea. The reality? Ideas are everywhere, and chances are, someone else has thought of something similar already. The difference is in who acts on it. Don’t let the fear of copycats hold you back. If anything, sharing your ideas can open doors, spark collaborations, and help you refine your vision.

At the end of the day, it’s not about who thought of it first—it’s about who gets it done.

 And even after you start, bigger players can come and do exactly the same... so focus on doing it as good as possible

My School of Thought: Share, Execute, and Learn

I come from the school of sharing. Discuss your ideas openly, gather feedback, and most importantly, act. Execution isn’t just about success; it’s about learning, evolving, and moving forward. The process itself is invaluable, teaching you more than any amount of planning ever could.

So, here’s my challenge to you: Take that idea off the shelf, share it, and start building. Don’t just dream it—do it. Because in the end, the greatest idea in the world means nothing without the hustle to make it happen.

group of people using laptop computer

Conclusion

Ideas are the seeds of innovation